The Nation’s Small Businesses Are In Crisis!

Two Questions Arise..

1. “Are you aware of that?”
2. “How are you dealing with it?”

It is mind boggling to talk with business owners every day that don’t have a clue about what is happening in the business world around them. They just go on about their business as though everything is rosy, and that there is nothing to be concerned about.

Yet, all around them businesses of all types are in trouble. While things may look good to the casual observer or customer, a closer look at the operations of businesses in any given location will reveal that many of them are either going out of business, or are struggling just to keep their heads above water.

The average business is simply not taking in enough profitable dollars to make ends meet and give the owners the time away from their business that they would like to have, and allow them to live the type of lifestyle they went into business for in the first place.

“I attended your training about a month ago and bought your home study system. It is by far the best marketing system I have ever purchased. I have bought three other systems. Yours is the best without any doubt. This system has given me more information and ideas that I really believe will boost my income over $300,00 in the next 12 months!"

Jack Thomas
Jewelry Store Owner

 

Our methods are based on Topline Business Solutions blueprint for success (clickon image to the right for details) and are geared to help you sell more stuff,to more people, more often, for more money, more efficiently.

Are you trying to sell your products and services to anyone who can “fog a mirror,” or who has the ability to write a check? If you are, you’re spending way too much time and money.

Pages 22 through 29 of our home study course lead you step by step in determining exactly who your ideal target market is, what they want and expect from you, how to prioritize their wants, and gives you a very effective tool for getting this information from them.

How can you possibly do your prospects or customers the best job possible if you don’t know how you stack up against your competition?

Pages 32 through 41 give you a paint by the numbers approach to identifying your competition, their strengths, their weaknesses, what they can offer your prospects and customers that you can’t, and how you can most effectively market against them. This is one of the most valuable things any business owner can do, but is undoubtedly the most overlooked.

Do you know the 13 critical questions every prospect must answer in their minds before they buy, or that every customer must answer before they repurchase from you?

When you get through with page 44, you will... and you’ll be light years ahead of your competition.

Why should your prospects buy from you, or your customers repurchase from you instead of any other options they have?

Pages 43 and 44 give you an easy to use formula for developing your unique competitive advantage.

Ask nearly any business owner where their business comes from, and you’ll likely get an answer like, “From referrals.” But if you study their business, you’ll find that in actuality, most of their business comes to them “accidentally.”

Pages 49 and 50 identifies 73 different and effective methods of contacting prospective customers. You’re sure to get a few good ideas that can help you attract even more good customers.

How many times do you contact a prospect before giving up on them?Fifty percent of your competitors will give up after the first contact. Sixty five percent after the second contact, and 79.8 percent after the third contact.

Page 55 will walk you through a flowchart that demonstrates the value of multiple contracts, and how magically turn “ho-hum” prospects into solid gold.

Do you need a good multi-step prospecting program?

Pages 56 through 60 give you a five-step sequential mailing that can’t help but convert your prospecting efforts into profitable sales.

Postcards, Evidence of Success, Yellow Pages ads, Special Reports, Information Hotlines, Attention-Getters... all these and more are covered, along with templates that can be used as is, or tailored to any type of product or service.

If you’ve never taken the time to calculate the lifetime value of your customers, you’re missing the boat on a very effective business building tool. If you don’t know how much a customer (or even a prospect) is worth to you, you can’t possibly know how much you can afford to spend to acquire a new one, or to keep existing customers happy and repurchasing from you year after year, and referring others to you.

Pages 75 and 76 provide you detailed calculators to zero in on this most important process.

Do you know if your ads, mailings or promotions are profitable? Do you have a systematic method of determining that? What if the ad is borderline? Should you run it again, or do you put it on the shelf? Do you know what to change before you run it again?

Page 78 contains an Advertising and Promotion Results Analysis Calculator that will let you know instantly whether or not your ads, mailings or promotions are worthy of future consideration, and what you need to change to make them work better for you.

Remember earlier when I said the most expensive thing you can do in business is to lose a customer? It’s true.

And on page 82, you’ll use The Cost of Losing a Client value of multiple contacts, and how magically turn “ho-hum” prospects into Calculator to determine just how expensive it is. This one exercise is an absolute MUST to share with your staff or anyone who deals with your customers.

What’s your ratio of Transaction Buyers to Relationship Buyers? Do you know? Do you even know the difference? Most businesses attract a disproportionate amount of Transaction Buyers, and then wonder why they can’t grow.

Page 84 shows you the difference and what you need to do to increase the ratio of Relationship Buyers.

One of the most important things you can do to create loyalty with your customers, and the thing they appreciate most is a feeling that you care about them.

Page 87 contains templates for 10 different notes of appreciation that cover an entire range of situations. You can use these as is, or tailor them to fit your situation or products.

Pages 88 and 89 walk you through an entire customer appreciation campaign that is guaranteed to get you positive feedback and results. You don’t want to miss this comprehensive program.

Do you have a regular company or business newsletter that you send to your prospects, customers and centers of influence? If not, you are missing out on one of the best and most effective forms of contact, prospecting and retention available.

Pages 90 through 93 show you how to quickly, effortlessly and inexpensively create and use this very important tool.

The Ritz-Carlton Hotels are known the world over for their outstanding customer service and attention to detail. They have a Credo, a Motto, their Three Steps of Service, The Employee Promise, and their famous 20 Basics. What about you? Do you have any of these things?

On pages 94 through 97, you’ll not only learn what the Ritz-Carlton does, but you’ll learn how to create these tools for your own business.

Why do your customers leave you? Do you know? Have you ever asked them? If you don’t know why, you can’t effect changes in your operation to keep them. Remember, losing a customer is the most expensive thing you can do in your business.

Page 98 has a simple tool that will help you very effectively, very inexpensively, and very non-threateningly determine why customers leave you to do business elsewhere. You absolutely must use this tool if you want to grow your business.

Jan Carlzon of SAS Airlines said that, “...each of our 10 million customers came in contact with approximately five SAS employees, and this contact lasted an average of 15 seconds each time.” Thus, SAS is “created” 50 million times a year, 15 seconds at a time. These 50 million “moments of truth” are the moments that ultimately determine whether SAS will succeed or fail as a company. They are the moments when we must prove to our customers that SAS is their best alternative.” Pretty powerful, isn’t it? Well, what about you? Do you know what your “Moments of Truth” are? What do you (or your staff) currently do at each of those Moments? And better yet, what could you do differently?

Pages 102 and 103 takes you step by step through the process of effectively managing these critical Moments.

Are you getting your “fair share” of referrals from you existing customers?

There’s an entire section on this important process, including templates, letters, questionnaires, evaluation forms, proof sources, Testimonial Release forms, mailers, certificates, and a simple 4-step formula for getting referrals. If you aren’t getting enough referrals, you need to study this section carefully.

There are three basic parts of your business: The Reality of your business, the Performance of your business, and the Perception of your business. Do you know how you stack up in each of these areas? Most business owners don’t.

Pages 120 through 122 will give you an incredible insight as to what you must do to improve each of these areas and gain an advantage that none of your competitors even know exists.

Do you ever get frustrated when trying to give your money to a business? Do you ever wonder why they make it so hard to do business with them? Sure you do. We all do. But how do your customers feel about you? Is doing business with you a truly different and refreshing experience?

What you’ll learn on page 122 will help you identify your problem areas and fix or eliminate them altogether. Every business owner should know this information.

What you’ve just read is only a sampling of what you’ll learn in the two information packed, comprehensive manuals that makes up this incredible course.

The first manual is the Workbook. It’s loaded with forms, templates and scripts that can be filled out to create the most involved and in-depth business success plan available.

The second manual is the word track or script that takes you step by step and in detail, through each of the forms in the Workbook. It’s just like sitting in a live workshop and having me explain and walk you through the process. It’s the closest thing to a No-Fail system as there is!

Learn How This Incredible Business Development and Profit-Building System Can Help Your Business, and Get A FREE Special Report That Can Add a Quick $10,000 in Profit to Your Bottom Line!

If you’re ready to begin realizing the profits your business is capable of providing you, and begin living the lifestyle you’ve always dreamed about, then don’t wait any longer. Pick up the phone and call 877.775.6393.

Warm regards,

Dale Smith and John Dillender

P.S.– We have a Special Report titled, “19 Secrets To Immediate And Exponential Business Growth” and a “Special Bonus You Can Use Today” waiting for you. Plus, we’ll give you even more information about how the Marketing Strategies program can absolutely revolutionize your business, earn you more profits, and give you more time to do the things you want to do, rather than what you have to do.

Don’t delay. Get Your
Home Study Course TODAY!

There’s absolutely no obligation, and you have nothing to lose (unless, of course, you don’t order).

 

This package consists of:

	Business Action Guide
	Business Manual
	Business Maximization Consultation
	(4) end of the month Review Consultations up to (8) hour of telephone support

Suggested Retail: $2,997.00

Special New Client Price $1,997.00!

We also offer a payment plan of (4) monthly payments of $549.00 per month (Total $2,196.00)
Call us today to order at (877) 775.6393.